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/ Sector playbook

SaaS / B2B Software

Multi-tenant products that ship every Friday.

We build vertical SaaS, internal tools and B2B platforms that pass enterprise security review on day one — not as an afterthought.

B2B software lives or dies by three things: time-to-value for the buyer, security posture for the procurement team, and roadmap velocity for the next renewal. We architect every SaaS engagement around those three loops.

Our default stack is multi-tenant from commit one — proper org/workspace separation, role-based access, audit logs and per-tenant rate limiting. Bolting these on later is the most expensive mistake we see in early-stage SaaS.

We instrument product analytics, billing and customer signals from day one so the founder always knows which feature is closing deals and which is gathering dust.

/ Common challenges

What founders bring us

Procurement / SOC2 readiness slowing first enterprise close
Multi-tenant data isolation done correctly the first time
Pricing & packaging that survives a 10× scale
Billing edge-cases (proration, upgrades, dunning, taxes)
Activation drop-off in the first 24 hours of trial

/ Our approach

How we build it

01

Multi-tenant by default

Org-scoped data, RBAC, audit trail and per-tenant feature flags from day one.

02

Security baseline

SOC2-aligned logging, encryption at rest and in transit, secrets in vault, dependency scanning in CI.

03

Billing & metering

Stripe with proration, seat-based or usage-based, invoice + receipt + tax handled.

04

Self-serve onboarding

Trial flow, in-app activation checklist, lifecycle email — measured and tuned.

/ Tech stack

Tools we reach for

Frontend
  • TanStack Start
  • React 19
  • Tailwind v4
  • shadcn/ui
Backend
  • Edge functions
  • Postgres (Supabase)
  • Row-level security
  • Cron + queues
Auth & billing
  • Supabase Auth
  • Stripe Billing
  • Org/workspace model
  • RBAC
Observability
  • Structured logs
  • Error tracking
  • Analytics events
  • Uptime checks

/ Typical timeline

From idea to live

  1. Phase 01
    Idea & plan
    1–2 wks

    ICP, pricing model, architecture, milestones

  2. Phase 02
    MVP build
    6–10 wks

    Auth, multi-tenant, core workflow, billing, analytics

  3. Phase 03
    Launch
    2 wks

    Marketing site, onboarding, beta cohort, pricing tests

  4. Phase 04
    Grow
    Ongoing

    PLG loops, retention, expansion, enterprise readiness

/ Mini case study

Real outcomes

B2B Ops SaaS

Tanjeen

Problem

Legacy stack costing too much; throughput plateauing as customers scaled.

Solution

Re-platformed to edge runtime + Postgres with RLS; introduced workspace isolation and per-tenant rate limits.

Infra cost
−48%
Throughput
2.1×
Uptime
99.97%

/ Regulatory & compliance notes

What the regulator expects

B2B buyers will ask for SOC2 and GDPR before signing. We pre-wire the controls so security review is a checklist, not a rebuild.

SOC2 Type I/II

Logging, access control, change-management and vendor-review evidence baked into CI.

GDPR / UK-GDPR

Lawful basis, DPA template, data-subject access + deletion endpoints, EU data residency option.

ISO 27001 (lite)

Risk register, asset inventory and policy pack scaffolded for the first audit cycle.

  • Sub-processor list maintained automatically from infra config.
  • PII fields tagged in schema; export + delete endpoints generated from those tags.

Informational only — not legal advice. Final scope is confirmed with your counsel and regulator of record.

/ Frequently asked

SaaS / B2B Software — common questions

Q01Can you help us pass a SOC2 audit?

Yes. We architect every SaaS with SOC2-aligned logging, RBAC, encryption and change-management from sprint one. By MVP, you're typically ~80% through a Type I checklist and ready to engage an auditor.

Learn more · How we build it
Q02Do you build multi-tenant from day one?

Always. Org/workspace isolation, per-tenant RBAC, audit trail and per-tenant rate limits are baked in. Bolting tenancy on later is the most expensive mistake we see in early-stage B2B.

Learn more · Tools we reach for
Q03How do you handle billing and subscriptions?

Stripe Billing with proration, seat- or usage-based plans, invoices, receipts, tax (Stripe Tax / Avalara), dunning and customer-portal self-service — wired to your product entitlements.

Learn more · Typical timeline
Q04How long until first paying customer?

Typical SaaS engagements ship a billable MVP in 8–12 weeks. Founders usually close their first paying customer within 30 days of launch.

Learn more · See a real outcome

/ Outcomes you can expect

What you walk away with

  • First paying customer signed within 30 days of launch (typical)
  • SOC2 Type 1 readiness checklist 80% complete at MVP
  • Sub-200ms p95 API latency on commodity infra
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