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/ Sector playbook

Education & EdTech

Learning products that schools renew.

K-12 platforms, vocational training, upskilling marketplaces and credentialing tech — designed for learners, teachers and the procurement officer.

EdTech buyers come in three flavors — the learner, the teacher, the budget-holder — and a product that doesn't earn all three loses on renewal. We design every feature with the renewal conversation in mind.

We build for accessibility (WCAG AA target) from the first sprint, not as a remediation later. Video-first content, offline-friendly mobile, roster sync with the SIS / LMS the school already uses.

Outcomes are the moat. We instrument learning analytics so the teacher can answer 'is this working?' on their own — and so the district can write the case study that wins the next contract.

/ Common challenges

What founders bring us

WCAG AA accessibility added too late, costing rework
SIS / LMS roster sync brittle and undocumented
Teacher workflow ignored in favor of student gamification
Pilot-to-district rollout stuck in procurement
Renewal data missing the metrics buyers actually want

/ Our approach

How we build it

01

Three-buyer design

Learner, teacher and admin flows treated as equal first-class citizens.

02

Accessibility built-in

WCAG AA from sprint one — keyboard, screen reader, color contrast, captions.

03

Roster sync that works

Clever / OneRoster / LMS adapters with proper drift handling.

04

Outcomes dashboard

Per-class and per-district analytics built so renewal is a conversation, not a fight.

/ Tech stack

Tools we reach for

Frontend
  • TanStack Start
  • WCAG AA components
  • Offline-first PWA
  • Video player
Identity
  • Clever / Google Classroom
  • OneRoster
  • SAML SSO
  • Student/teacher roles
Content
  • LMS-style modules
  • Adaptive paths
  • Auto-grading
  • Gradebook export
Analytics
  • Per-student progress
  • Cohort dashboards
  • Renewal metrics
  • Accessibility audits

/ Typical timeline

From idea to live

  1. Phase 01
    Idea & plan
    2 wks

    Learner outcomes, content strategy, B2C vs B2B2C model

  2. Phase 02
    Build
    8–12 wks

    Auth, roster sync, content engine, gradebook, analytics

  3. Phase 03
    Launch
    2–3 wks

    School pilots, parent comms, teacher training kit

  4. Phase 04
    Grow
    Ongoing

    District expansion, renewal motion, content moat

/ Mini case study

Real outcomes

Creator + learning tools

Kavya AI

Problem

Launch generative writing app and reach profitability pre-seed.

Solution

Self-serve onboarding, classroom packs for educators, freemium with clear upgrade triggers.

Users (6mo)
24k
Gross margin
78%
CAC payback
2.4 mo

/ Regulatory & compliance notes

What the regulator expects

EdTech sells to districts and ministries — and they procure on student-data privacy and accessibility before they procure on features.

FERPA (US)

Student education records: directory-data controls, parental-consent flow, auditable disclosures.

COPPA (US, under 13)

Verifiable parental consent, no behavioral ads to minors, clear data-collection notice in plain language.

GDPR-K (EU, under 16)

Age-appropriate design, parental consent for younger users, data-minimization for school-issued accounts.

WCAG 2.2 AA

Keyboard-only operability, screen-reader semantics, captions on video, color-contrast — required by most US/EU public buyers.

SOPIPA / state laws (CA, NY, …)

State-level student-privacy bills covering targeted ads, profiling and data sale — switched on per region.

1EdTech standards

OneRoster + LTI 1.3 + Caliper Analytics where the district network demands them.

  • Student PII is segregated from teacher / admin data with separate retention policies.
  • Parental-consent ledger captures who consented, when, and to which features.
  • Accessibility report (axe + manual review) shipped with every release.

Informational only — not legal advice. Final scope is confirmed with your counsel and regulator of record.

/ Frequently asked

Education & EdTech — common questions

Q01Is the product accessible (WCAG)?

Yes — we target WCAG 2.2 AA from sprint one: keyboard navigation, screen-reader semantics, color contrast, captions on video. Each release ships with an axe report and a manual review summary.

Learn more · How we build it
Q02Do you support FERPA / COPPA / GDPR-K?

Yes. Student PII is segregated, parental-consent flows are auditable, no behavioral ads to minors, region-aware processing for EU GDPR-K and US state student-privacy laws (SOPIPA, SHIELD, etc.).

Learn more · Tools we reach for
Q03Can you sync rosters from Clever / Google Classroom?

Yes — Clever, OneRoster, Google Classroom, ClassLink and SAML SSO. We handle drift detection so a misnamed roster doesn't silently break a class.

Learn more · Typical timeline
Q04How do you measure learning outcomes?

Per-student progress, cohort dashboards and renewal-friendly metrics (engagement, mastery, time-on-task) — built so a teacher can answer 'is this working?' on their own and a district can write the case study.

Learn more · See a real outcome

/ Outcomes you can expect

What you walk away with

  • WCAG AA compliance verified at launch
  • Pilot-to-renewal conversion ≥ 70% (typical)
  • Teacher NPS ≥ 50 within first semester
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